MBA in Digital Marketing (ODL)

Postgraduate ProgrammeMBA in Digital Marketing (ODL)

Veritas University College

Lead Digital Marketing with Strategy and Data.

Take your marketing career to the next level with the MBA in Digital Marketing (ODL) at Veritas University College. Designed for marketing professionals, entrepreneurs and aspiring business leaders, this flexible online postgraduate programme combines strategic business knowledge, digital marketing expertise and practical learning. Complete your MBA in as little as 12 months, with 100% coursework, no examinations and opportunities to earn globally recognised microcredentials in digital marketing, analytics, social media and beyond.

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Programme Key Facts

  • 12–16 Months

    Duration

  • January, May & September

    Intakes

  • Online Distance Learning (ODL)

    Study Mode

  • Postgraduate

    Programme Level

  • Veritas University College

    Awarding Body

  • 100% Coursework, No Exams

    Assessment

  • N-DL/0415/7/0001(PA16560)06/28

    Accreditation

1

Future Careers

Your Gateway to a Career in Business.

The programme develops commercial awareness, analytical thinking, digital confidence and adaptability for modern business environments.

Possible Career Directions

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Why Study MBA in Digital Marketing at Veritas University College

Digital marketing is transforming how organisations connect with audiences, influence purchasing decisions and drive business growth. Today's marketing leaders need more than creative thinking. They must understand data, emerging technologies, consumer behaviour and business strategy. The MBA in Digital Marketing at Veritas University College combines advanced business education with specialist digital marketing knowledge to prepare you for leadership opportunities in a digital-first economy.

  • Specialist Digital Marketing Expertise – Develop advanced knowledge in Digital Marketing Strategy, Social Media Marketing, Search Engine Optimisation, Content Marketing and Business Intelligence to lead effective, data-driven marketing initiatives.
  • Flexible Online Learning – Balance postgraduate studies with professional and personal commitments through Online Distance Learning, allowing you to advance your qualifications without putting your career on hold.
  • 100% Coursework, No Examinations – Apply your knowledge through real-world case studies, practical marketing assignments and business projects that strengthen strategic thinking, creativity and decision-making.
  • Globally Recognised Microcredentials – Enhance your professional credentials through Coursera for Campus microcredentials from leading universities and industry organisations, including Yale University, Meta, the Digital Marketing Institute and Northwestern University.

Develop the analytical, strategic and leadership skills to navigate complex marketing challenges and make informed decisions. Graduate with the knowledge and confidence to pursue senior marketing positions, specialist digital roles, entrepreneurship or further postgraduate studies.

Course Modules

  • Strategic Marketing Management (microcredential from University of Illinois at Urbana-Champaign)
  • Managerial Finance (microcredential from Yale University)
  • Strategic Human Resource Management (microcredential from University of California, Irvine)
  • Managerial Economics (microcredential from University of Pennsylvania)
  • Strategic Management (microcredential from Macquarie University)
  • Business Research Methods (microcredential from University of Amsterdam)
  • Business Intelligence (microcredential from University of Colorado System)
  • Digital Marketing Strategy (microcredential from Digital Marketing Institute)
  • Social Media Marketing (microcredential from Meta)
  • Search Engine Optimisation (microcredential from University of California, Davis)
  • Content Marketing (microcredential from Northwestern University)
  • MBA Digital Marketing Research Project

Digital Marketing Specialisation

Develop specialist expertise across the key disciplines shaping modern marketing.

  • Digital Marketing Strategy – Learn to develop integrated digital marketing strategies that align business objectives, customer insights and digital channels to drive sustainable growth.
  • Social Media Marketing – Explore social media strategy, content planning, audience engagement and campaign optimisation across leading digital platforms.
  • Search Engine Optimisation – Develop an understanding of search visibility, keyword strategy, website optimisation and organic traffic growth to improve digital discoverability.
  • Content Marketing – Learn to create audience-focused content strategies that strengthen brand positioning, engagement and customer relationships.
  • Business Intelligence – Strengthen your ability to interpret data, identify consumer trends and translate marketing insights into informed business decisions.
  • Applied Marketing Research – Investigate real-world digital marketing challenges through research that connects business strategy, consumer behaviour and marketing performance.

Module availability and microcredential requirements are subject to institutional approval.

3

AI-Native Learning Experience

Learn business. Think critically. Understand the industry.

At Veritas, AI-supported learning provides extra guidance as you explore business concepts and improve your academic work. You will learn to use AI responsibly when analysing business information, researching market trends, developing strategies and enhancing written communication.

  • AI Tutor

    Personalised learning support around the clock

  • AI Writing Coach

    Clearer academic and business writing

  • AI Study Coach

    Optimised study habits and performance

  • AI Research Assistant

    Faster, smarter business research

4

Industry Partners

Your business education at Veritas goes beyond the classroom. Through our connections with industry professionals, businesses and corporate organisations, you gain valuable exposure to the people, industries and networks shaping the business world.

These connections help you better understand industry practices, explore different career pathways and develop the professional confidence to take your next step.

Industry Partners

Explore our network of corporate and industry partners, offering opportunities for professional exposure, career development and industry engagement.

  • Daythree Business Services Sdn Bhd
  • Merchantrade Asia Sdn Bhd
  • UN Global Compact Network Malaysia, Brunei & Cambodia (UNGCMB)
  • Shopper360 Sdn Bhd
  • Malaysian Institute of Human Resource Management (MIHRM)
  • Volvo Car Malaysia Sdn Bhd
  • Trans International Logistiks Sdn Bhd
  • West Coast Expressway Sdn Bhd

Earn Microcredentials from the World's Best Universities & Global Tech Giants

  • IBM Applied AI Professional Certificate
  • Google IT Automation with Python Professional Certificate
  • AWS Cloud Practitioner Essentials
5

Your Progression Pathways

Explore further academic and professional pathways, such as:

Progression is subject to the eligibility and admission requirements of the respective professional bodies and institutions.

6

The Veritas Student Experience

  • Outstanding Global, Local & Professional Faculty

    Learn from experienced academicians, subject matter experts and industry professionals with knowledge of today's business environment.

  • Industry Mentorship

    Access to our network of industry professionals for guidance and career connections.

  • Campus Life

    Sports, wellness facilities, events, and a campus built around curiosity and ambition.

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Programme Entry Requirements

  • Bachelor's Degree: A recognised bachelor's degree with a minimum CGPA of 2.50 or equivalent, as accepted by the Senate; OR
  • Alternative Academic Entry: A bachelor's degree with a CGPA below 2.50 or equivalent, subject to a minimum of five years of relevant working experience.

Alternative admission and credit transfer pathways may be available through APEL.A and APEL.C, subject to eligibility and institutional approval. Applicants should confirm the latest admission requirements with Veritas University College.

8

Fees & Financing

Programme Fees

  • Tuition FeeRM16,900
  • Resource FeeRM1,000 per year

Fees are subject to change. Students should confirm current tuition fees, payment arrangements, applicable international student charges with Veritas University College.

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Scholarships & Financing

  • BAC Education Fund
  • EZ Payment Plans
  • Bank Loans
Explore Funding
10

Speak to a Future Advisor

Take the Next Step Towards Your Digital Marketing Career.

Get personalised guidance on admission requirements, digital marketing modules, globally recognised microcredentials, flexible online learning, programme fees and future career opportunities.

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